02 / BUILD & GROW

Build One Growth Capability.
Strengthen It Over Time.

Choose a focused growth capability and go deeper with Forzae—from B2B websites and DTC commerce to paid media and social content operations.

Engagements are structured as clearly scoped projects or ongoing quarterly partnerships, depending on the capability and business objective.

Website·Brand·Paid Media·Social
[ CORE CAPABILITIES ]

Four Capabilities. One Clear Focus.

Service Architecture · Focused Depth
01 / B2B GROWTH WEBSITE PROJECT-BASED

Turn Your Website into a B2B Growth Engine.

A B2B website should do more than introduce the company. It should help global buyers understand your capabilities, evaluate your offer and move toward a qualified inquiry.

Market & Customer
Website Strategy
Design & Build
Measurement
[ STRATEGY → EXECUTION ]
01
Market & Brand Positioning Strategy & Value Proposition
02
Site Strategy & Information Architecture Structure & Conversion Logic
03
Website Design & Development UI/UX & Technical Foundation
04
Content & Market Localization Target Market Adaptation
[ CORE DELIVERABLES ]
01Market & Customer AnalysisMarket Analysis
02Site Strategy & Information ArchitectureSite Strategy & IA
03UI/UX DesignUI Design
04Website DevelopmentDevelopment
05Content & Core PagesContent & Pages
06Analytics & Conversion TrackingTracking
07Launch & QALaunch & QA
02 / DTC BRAND COMMERCE PROJECT-BASED

Build an Owned Commerce Channel for Your Brand.

Move beyond platform-dependent sales by building a brand-led ecommerce experience designed for direct customer relationships and measurable growth.

  1. STAGE 01 · POSITIONING

    Brand Positioning & Customer Insight

    Clarify differentiation, audience and market positioning.

  2. STAGE 02 · COMMERCE BUILD

    Brand Commerce Website

    Build the visual system, UX/UI, payment and checkout configuration, and store architecture.

  3. STAGE 03 · TRAFFIC

    Paid Acquisition

    Connect Google and Meta traffic with products and landing experiences.

  4. STAGE 04 · DATA

    Conversion & Customer Data

    Turn performance and user-behavior data into clearer optimization decisions.

[ WHAT YOU BUILD ]
Clear Global Brand Positioning Brand Positioning
An Owned Ecommerce Channel Commerce Foundation
Repeatable Customer Acquisition Acquisition Channels
Measurable Customer & Conversion Data First-party Data
03 / PERFORMANCE MEDIA QUARTERLY PARTNERSHIP

Make Paid Acquisition More Measurable and Repeatable.

Paid media is not just campaign execution. We connect media strategy, account structure, tracking, creative testing and landing-page performance into one continuous optimization cycle.

[ GOOGLE ADS ] SEARCH · SHOPPING · PMAX
Search Shopping Performance Max Demand Gen YouTube

Covers keyword strategy, product feeds, account structure and end-to-end conversion tracking.

[ META ADS ] FACEBOOK · INSTAGRAM
Facebook Instagram

Covers audience segmentation, Pixel/CAPI tracking, creative testing and continuous optimization.

[ ADDITIONAL CHANNELS ]

Additional channels may be evaluated based on market, audience and campaign objectives.

[ OPTIMIZATION LOOP ]
  1. 01 · STRATEGY

    Media Strategy

    Define channel mix, audience targets and initial budget allocation.

  2. 02 · SETUP

    Account & Tracking Setup

    Build campaign architecture, conversion tracking and tracking verification.

  3. 03 · TEST

    Creative & Landing-Page Testing

    Test ad creatives, audience segments and landing page variations.

  4. 04 · ANALYSIS

    Performance Analysis

    Analyze conversion funnels, ROAS trends and campaign attribution.

  5. 05 · OPTIMIZATION

    Budget & Campaign Optimization

    Reallocate budget toward high-performing segments and scale sustainably.

CONTINUOUS OPTIMIZATION LOOP
[ CORE DELIVERABLES ] QUARTERLY PARTNERSHIP
01Media StrategyMedia Strategy
02Account StructureAccount Structure
03Tracking SetupTracking Setup
04Creative DirectionCreative Direction
05Campaign LaunchCampaign Launch
06Periodic Performance ReportsPeriodic Reports
07Optimization Action PlanAction Plan
[ DATA & OPTIMIZATION ] PART OF PERFORMANCE MEDIA SYSTEM

Measurement Is the Foundation of Continuous Optimization.

Build a reliable measurement foundation that turns campaign and website activity into actionable performance insights.

LAYER 01 · MEASUREMENT FOUNDATION

GA4 Setup · Pixel Integration · Conversion Events · Tracking Integrity Checks.

LAYER 02 · PERFORMANCE INSIGHTS

Conversion Funnels · Attribution Review · Dashboard Reporting · Growth Reports.

LAYER 03 · CONTINUOUS OPTIMIZATION

Landing Page Refinement · Creative Analysis · Keyword Management · Budget Reviews.

[ DATA DELIVERABLES ]
01Tracking PlanTracking Plan
02Event MapEvent Map
03Performance DashboardDashboard
04Growth ReportsGrowth Reports
05Optimization Action PlanAction Plan
04 / SOCIAL CONTENT & OPERATIONS QUARTERLY PARTNERSHIP

Build a Consistent Brand Presence in Global Markets.

Social growth starts with consistency. We connect brand positioning, content direction, visual expression, publishing and performance review into an ongoing operating rhythm.

  1. STAGE 01 · STRATEGY

    Content Strategy

    Define content themes around brand positioning and target audiences.

  2. STAGE 02 · CREATIVE

    Brand Content & Visual Direction

    Build consistent visual and communication assets.

  3. STAGE 03 · OPERATIONS

    Content Publishing & Operations

    Execute against an agreed content plan and operating cadence.

  4. STAGE 04 · REVIEW

    Performance Review & Optimization

    Review content performance and continuously refine direction.

[ DELIVERABLES ]
Content Direction & Editorial Themes Content Direction
Brand Creative & Visual Assets Brand Creative
Publishing Cadence & Operations Publishing & Ops
Performance Review & Refinement Review & Iteration
[ HOW WE WORK ] DELIVERY MODEL

Clear Scope. Clear Collaboration.

Different growth initiatives require different working models: website and commerce builds use project-based delivery, while continuous marketing operations use quarterly partnerships.

01 / PROJECT-BASED Project-Based

Project-Based Engagement

Suitable for: B2B Website · DTC Brand Commerce

  1. 01 · Strategy & Scoping Define business objectives, user needs and project scope.
  2. 02 · Design & Build Develop the brand experience, UX/UI and technical implementation.
  3. 03 · Testing & Launch Complete QA, launch preparation and final delivery.

Best suited to website and commerce build projects with clearly defined deliverables and timelines.

02 / QUARTERLY PARTNERSHIP Quarterly

Quarterly Growth Partnership

Suitable for: Performance Media · Social Content & Operations

  1. 01 · Onboarding & Strategy Establish the measurement foundation, working process and initial strategy.
  2. 02 · Execution & Monitoring Operate campaigns or content against the agreed scope.
  3. 03 · Review & Optimization ↺ Review performance and refine actions on a monthly and quarterly basis.

Best suited to capabilities that require continuous execution, learning and optimization.

[ SPECIALIZED GROWTH ]

Choose One Capability.
Build It Properly.

Start with the capability that matters most to your current growth stage. Forzae can help define the right scope, delivery model and next step.